Tone of voice

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Friendly explainer

Plain-English, second-person, imagine you are explaining to a smart friend over coffee. No jargon without translation.

Before (original)

OpenAI announced GPT-5o-mini with multimodal capabilities and reduced latency, targeting enterprise use cases via the API.

After (Friendly explainer)

OpenAI just dropped a smaller, faster version of its newest model — GPT-5o-mini. It can handle images and audio, not just text, and the API call comes back quicker. They're aiming this one at companies that need to bake AI into their own apps.

Newsroom neutral

AP-style, third-person, lead with the verified fact, attribute every claim, no editorial colour.

Before (original)

Apple is rumored to be working on a new iPad with a foldable display.

After (Newsroom neutral)

Apple is developing a foldable iPad, according to reports from supply-chain analyst Ming-Chi Kuo. Apple has not confirmed the project. Mass production is not expected before 2027.

Punchy social

Shorter sentences, hook in the first line, written for skim. Caps for emphasis sparingly.

Before (original)

Google announced their new Pixel 10 Pro will feature a redesigned camera system with improved low-light performance.

After (Punchy social)

Pixel 10 Pro is here. Google rebuilt the camera. Low-light shots look like they were taken in daylight. Out next week.